Allyson Stewart-Allen is an internationally-renowned business guru and media personality whose expertise in the fields of international marketing, US business and inter-cultural working is sought by European and US organisations growing their markets on either side of the Atlantic. 

 

A Californian based in Europe for over 20 years, Allyson applies her fluency in French and German, extensive consulting experience and MBA education with Dr. Peter Drucker to the company she founded, International Marketing Partners.

 

Following her employment with blue-chip consulting firms Price Waterhouse, PA Consulting Group and Hay Management Consultants, Allyson now advises executives and boards of directors in the professional services (legal, property, financial and retail), food & drink, travel, consumer goods and industrial sectors to name a few.  Her work with clients enables them to lead and manage across cultures, achieve their marketing and business development strategies through successful strategic alliances/joint ventures, organic growth and/or acquisitions.

 

She is co-author of best-selling book Working with Americans (Prentice Hall), the first-ever business manual exclusively about the US business culture, which helps professionals improve their relationships with and profits from American business partners, bosses and colleagues.  The book has received a great response from CNN, Sky News, Financial Times as well as several BBC television and radio programmes.  Notably, Working with Americans was the first ‘business’ book to feature at the Hay-on-Wye literary festival.  Allyson is also a contributing author in the latest edition of The FT Handbook of Management, Win New Business, as well as authoring Marketing in the USA (2nd edition, © 2009) for the British Government’s Department UK Trade & Investment.

 

Having recognised the need for international brands to better align their global and local marketing practices, Allyson Stewart-Allen created the BrandBarometer™ powered by Seattle-based GMI (Global Market Insite), which surveyed a worldwide panel of over 17,000 consumers across 17 countries on their perceptions and direct experiences of the world’s most recognised brands.

 

In addition to her recent 4-year slot on Sky News Business Report programme as the “Muse of Marketing,” Allyson appears as a regular and frequent marketing expert on CNN’s World Business and Business International programmes.  Allyson has a regular column in Market Leader magazine and is an expert interviewed frequently for CNN, BBC, Bloomberg, The Financial Times, USA Today, Business Week, The Wall Street Journal, Newsweek and Fortune magazines.

 

As well as being listed in Who’s Who in the World, Who’s Who in America and Who’s Who Among Women, she is a frequent keynote speaker at conferences including Wilton Park, Economist Conferences, American Chamber of Commerce Denmark, Institute of Directors Conferences, The Law Society, The British Luxury Council, British American Chamber of Commerce, Inspired Leaders Network, Marketing Society and American Marketing Association on a variety of global marketing trends and developments.

 

She was awarded EFMD’s Excellence in Practice Award 2009 for her work as a Programme Director at London Business School and serves as an Associate Fellow at Said Business School - Oxford University.  Allyson also applies her professional development interests to her role as co-founder of CareerSkillsPlus, a recently-established company helping 16-18 year olds develop skills for the world of work.  In addition, she is a Faculty member of the Marketing Academy and an active Fellow of the Chartered Institute of Marketing, Fellow of the British American Project, Member of the Marketing Society, Member of the American Marketing Association, International Women’s Forum (ForumUK) and serves on the Senior Advisory Board of the Institute for Leadership Studies at Loyola Marymount University in Los Angeles.  Until its end-of-mission in December 2010, she was a Senior Advisor for New York-based Business for Diplomatic Action.  She also serves as a judge of the US-based The Stevies® International Business Awards, the UK Women in Marketing Awards and the UK National Business Awards’ Excellence in Marketing category.

 

Allyson holds a Bachelor of Science degree in International Business from the Marshall School at the University of Southern California, as well as an MBA from Claremont Graduate University under the direct tutelage of Dr. Peter Drucker.  Originally from Los Angeles, Allyson has been London-based since 1988 and is a British and US dual-national.

Motivational Speaker | Keynote Speaker | Awards Hosts | Conference Speaker