Alex sits on the board of the Data Strategy Alliance and his executive coaching practice focuses on supporting data strategists to communicate more effectively, while helping business leaders to unlock value from data. He edits the popular weekly Substack newsletter ‘Digital Culture Playbook’ and has contributed to various publications, including WIRED, Forbes and Politico.
He is the author of Data Culture which is being published in June 2025, and draws on the largest ever research study into the UK’s corporate AI capabilities, with Alex interviewing technology leaders at 300 of the country’s biggest companies. Data Culture captures the views of enterprise-scale business leaders on the most common causes of transformation failure and sets out an actionable framework to help organisations of all sizes to succeed with digital transformation and artificial intelligence.
Alex speaks on building inclusive data-driven culture and developing AI strategy in complex industrial environments. His engaging presentations focus on the humans in the loop - rather than just the technology - and his current keynote presentation, Improving Culture, brings the research in the book to life for audiences in an accessible way.
Alex is an experienced senior executive who has spent 25 years delivering business change programmes and developing high-performance cultures in a variety of organisations, including leadership roles in four influential trade associations, two high-growth scale-ups and a FTSE100 manufacturing firm.
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