American best-selling author, business change agent and marketing expert, Jeffrey Hayzlett offers leading companies some of the most innovative approaches to marketing. He's been called the Celebrity CMO by Forbes magazine and the Chuck Norris of Marketing by bloggers.
His best-selling book The Mirror Test was named in Inc. Magazine's 2010 Best Business Books list, and he speaks frequently around the world on business growth, communications, and marketing.
Jeffrey's second book "Running the Gauntlet" published in 2012, answers the question: How do I change my business in a way that instills enthusiasm and increases profits? Providing the inspiration and tools for spearheading dramatic change, Jeffrey Hayzlett helps readers tackle their biggest obstacles to making changes necessary for business success: fear, apathy, and failure to take personal responsibility. In his trademark fast-paced, brash, humorous style, he provides a realistic approach to competing effectively in an increasingly competitive business environment.
With his presence and business insight Jeffrey W Hayzlett is much in demand as a keynote speaker and has presented at:
¢ The Economist Marketing Summit
¢ THE Conference on Marketing
¢ 140 Character Twitter Conference
¢ DMG CMO Executive Summit
¢ Mobile Marketing Forum
¢ The Art of Marketing
¢ Direct Marketing Association Leadership Forum
¢ Canadian Marketing Association National Convention
American best-selling author, business change agent, marketing expert and thought leader, Jeffrey Hayzlett offers leading companies some of the most innovative approaches to marketing. His book 'The Mirror Test' is hailed as one of the best business books written.
CEO of the Football Association having previously led United Biscuits and Birds Eye Igloo for private equity owner where he was credited with refreshing stale brands with a combination of slick marketing, but most importantly empowering and inspiring leadership.
Started Glasses Direct from the living room of his parents' home in Wiltshire while studying for his University finals, and it became the largest online retailer of glasses. After a successful exit from the company he now focuses on his new role as a full-time 'Industry Manager' at Google.
Jamie Murray Wells
Senior Independent Director of Dyson and former government minister.
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